What's new

Welcome to vreft | Welcome

Join us now to get access to all our features. Once registered and logged in, you will be able to create topics, post replies to existing threads, give reputation to your fellow members, get your own private messenger, and so, so much more. It's also quick and totally free, so what are you waiting for?

TIPA previews Viva Fresh 2024


Staff member
Dec 13, 2023
Reaction score
Mission, Texas March 22, 2024 – The 2024 Viva Fresh Expo is less than a month away and the team at the Texas International Produce Association (TIPA) BB #:162361 is particularly thrilled about three highly engaging opportunities for attendees to experience the best of Houston while networking with their industry peers.

With a lineup of special events tailored to provide exciting opportunities for education and team building, the Viva Fresh experience aims to go above and beyond the typical trade show expectations.

For those with a taste for adventure and suds, the Let’s Brew Tour, sponsored by SunFed and Premier Produce, offers exploration of two leading breweries contributing to Houston’s burgeoning craft beer scene. Taking place on Thursday, April 11th from noon to 4 p.m., the tour will explore Saint Arnold Brewing Company and Karbach Brewing.

Attendees will have the opportunity to indulge in a variety of world class brews while immersing themselves in Space City’s vibrant atmosphere. Tickets for this event are $200 per registration.

One of the standout events at this year’s expo is the Astros Reception at Minute Maid Park, home of the Houston Astros! Hosted by Viva Fresh organizers TIPA and FullTilt Marketing, this exclusive networking reception offers attendees a chance to explore the park after hours, located just minutes away from the Marriott Marquis where the Viva Fresh Expo is held.

Taking place on Thursday, April 11th from 7 to 9 p.m., this ticketed event is open to registered attendees on a first-come, first-served basis. Registration for this event is $200 and includes food, fun, and behind-the-scenes experiences for both baseball and produce enthusiasts alike.

“We’re excited to offer experiences that not only bring Viva Fresh attendees together, but also offer a genuine taste of Houston’s vibrant culture. Our aim is to provide a memorable and enriching experience where participants can broaden their industry horizons while creating lasting impressions of our lively host city,” said Dante Galeazzi, CEO and president of TIPA.

On Friday, the Viva Fresh Expo invites you to the In Bloom Women in Produce Reception, from 9:30 to 11:30 a.m. This exciting event offers an empowering experience for its attendees. This unique gathering blends a little bit of networking with a lot of team spirit, all while enjoying produce-inspired cocktails.

Tickets for the In Bloom Reception are $100 per registration, making it a perfect opportunity for attendees to connect with like-minded women, foster collaboration, and build meaningful relationships in a dynamic environment.

“Through In Bloom, we are dedicated to curating experiences as diverse and vibrant as the incredible women within our industry. This event embodies the spirit of camaraderie and empowerment that drives our vision. We are thrilled to provide a platform where women can connect, collaborate, and flourish together, fostering a community of growth and excellence within the produce industry,” said Michelle Cortez, In Bloom Chairwoman. “And of course, we’d like to thank our title sponsor, Pure Flavor, and all our other sponsors, without whom this event would not be possible.”

Registration for these events is now open and filling fast, and space is limited. Attendees can register for any all these events either during Viva Fresh Expo registration or by contacting [email protected]. Don’t miss out on these incredible opportunities to network, team build, and create memories at the 2024 Viva Fresh Expo!

Learn more and find registration information here.

About the Viva Fresh Produce Expo
The Viva Fresh Produce Expo was established in 2015 by the Texas International Produce Association (TIPA) to create meaningful networking and educational opportunities for its members while shining a light on the importance of the Rio Grande Valley as a critical trade corridor and production zone for healthy and nutritious fruits and vegetables available all year long. For more information, please visit www.vivafreshexpo.com.

About the Texas International Produce Association
Founded in 1942, the Texas International Produce Association (TIPA) promotes, advocates, educates and represents the nearly $10 billion in fresh produce that is either grown in the state or calls Texas the first point of US-arrival for North American distribution. For more information about TIPA, visit www.texipa.org or call 956-581-8632.

Jen Velasquez
Full Tilt Marketing
[email protected]
PH: (813) 380-8411


The post TIPA previews Viva Fresh 2024 appeared first on Produce Blue Book.
Top Bottom