What's new

Welcome to vreft | Welcome

Join us now to get access to all our features. Once registered and logged in, you will be able to create topics, post replies to existing threads, give reputation to your fellow members, get your own private messenger, and so, so much more. It's also quick and totally free, so what are you waiting for?

Pear Bureau NW offers a sweet alternative to Easter eggs

Hoca

Administrator
Staff member
Joined
Dec 13, 2023
Messages
831
Reaction score
0
Points
16
MILWAUKIE, OREGON – This Easter, Pear Bureau Northwest BB #:162426 is offering retailers a sweet, new way to excite kids for the holiday with sheets of playful stickers designed specially to decorate pears.

“We have used the egg-shaped Anjou in imagery with Easter baskets for years,” Kevin Moffitt, President and CEO stated. “We have now borrowed an idea from our kids Halloween stickers and have developed these fun, colorful stickers for kids to decorate pears like Easter Eggs.”

Individual sheets, bulk-packed for easy distribution, have been made available to retailers and supermarket dietitians to hand out to their customers. “They will also be distributed at consumer events taking place around Easter each season,” Moffitt added.

ABOUT PEAR BUREAU NORTHWEST
Pear Bureau Northwest is a non-profit marketing organization established in 1931 to promote the fresh pears grown in Washington and Oregon, home to 84% of the US commercial fresh pear crop. The Bureau represents over 700 grower families and partners with outlets throughout the world in an effort to increase overall success with the pear category. The organization provides marketing and merchandising expertise that is customized specifically for each retail organization, using its pear consumer research findings as well as individual store analysis using an in-house data system that measures pear category performance nationwide and third-party research to show retailers how they perform versus their competition. Retailers who are interested in partnering with Pear Bureau Northwest should contact them at [email protected] or 1 (800) 547-4610, as well as visit the retail trade site, Trade.USAPears.org, or consumer site, USAPears.org.

Twitter

The post Pear Bureau NW offers a sweet alternative to Easter eggs appeared first on Produce Blue Book.
 
Top Bottom