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Pear Bureau NW offers a sweet alternative to Easter eggs


Staff member
Dec 13, 2023
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MILWAUKIE, OREGON – This Easter, Pear Bureau Northwest BB #:162426 is offering retailers a sweet, new way to excite kids for the holiday with sheets of playful stickers designed specially to decorate pears.

“We have used the egg-shaped Anjou in imagery with Easter baskets for years,” Kevin Moffitt, President and CEO stated. “We have now borrowed an idea from our kids Halloween stickers and have developed these fun, colorful stickers for kids to decorate pears like Easter Eggs.”

Individual sheets, bulk-packed for easy distribution, have been made available to retailers and supermarket dietitians to hand out to their customers. “They will also be distributed at consumer events taking place around Easter each season,” Moffitt added.

Pear Bureau Northwest is a non-profit marketing organization established in 1931 to promote the fresh pears grown in Washington and Oregon, home to 84% of the US commercial fresh pear crop. The Bureau represents over 700 grower families and partners with outlets throughout the world in an effort to increase overall success with the pear category. The organization provides marketing and merchandising expertise that is customized specifically for each retail organization, using its pear consumer research findings as well as individual store analysis using an in-house data system that measures pear category performance nationwide and third-party research to show retailers how they perform versus their competition. Retailers who are interested in partnering with Pear Bureau Northwest should contact them at [email protected] or 1 (800) 547-4610, as well as visit the retail trade site, Trade.USAPears.org, or consumer site, USAPears.org.


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