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Fresh Produce & Floral Council announces 2024 FPFC Expo speakers and buyer panel


Staff member
Dec 13, 2023
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Tuesday, April 2nd, 2024 SOUTHERN CALIFORNIA – The Fresh Produce & Floral Council (FPFC) BB #:162392 is thrilled to announce the keynote speaker for the highly anticipated 2024 FPFC Expo, Fresh Forward, taking place on Wednesday, May 1st at the Anaheim Convention Center.

Renowned celebrity chef Jeff Henderson will take the stage to share his remarkable journey of redemption from the streets to the stove, offering invaluable insights and strategies to help attendees achieve their dreams, regardless of their life stages.

Chef Jeff Henderson’s keynote address promises to inspire and empower attendees with his authentic and emotional story, coupled with practical advice that transcends boundaries. With his wealth of experience and success, Chef Jeff will undoubtedly leave a lasting impact on all those in attendance.

Baltazar Garcia of Local Bounti, Chair of the FPFC Expo Committee, expressed his excitement for the upcoming event, stating, “We are thrilled to present such an exceptional lineup of programming for the 2024 FPFC Expo. The committee has worked tirelessly to curate an experience that will educate, inspire, and connect our attendees. We cannot wait to welcome everyone to Anaheim for what promises to be an unforgettable event.”

In addition to Chef Jeff’s keynote presentation, the Expo’s keynote breakfast will feature a dynamic Buyer Panel discussion. Attendees will have the opportunity to engage with industry experts including Patrick Kelly of the Produce Industry Podcast; Javier Bautisa of Northgate Markets, Andy Hamilton of Markon, and Bryan Presley of Albertsons. This Buyer Panel promises to offer invaluable insights into the latest trends, challenges, and opportunities in the fresh produce and floral industry.

Patrick Kelly of the Produce Industry Podcast stated “I’m beyond excited for my debut at the FPFC Expo! I’m thrilled to be moderating the buyer panel at the Keynote Breakfast engaging thoughtful discussions on leadership, awareness, and insights with some of the industry’s top buyers. It is an honor to be shaping the future of the produce industry through these conversations at the FPFC Expo!”

We’ve planned an Exclusive Night Out at Splitsville on April 30th in Downtown Disney. This event is open to all exhibitors, retailer buyers, foodservice buyers, and Expo sponsors, providing a fantastic opportunity for networking and relaxation before the main event.

Registration for the 2024 FPFC Expo is now open. Don’t miss out on this unparalleled opportunity to gain valuable insights, forge meaningful connections, and propel your business forward. Visit here to register today.

The mission of the Fresh Produce & Floral Council is to connect members to the information, education, and professional network they need to increase knowledge, grow their businesses, and collectively advance the industry.

Fresh Produce & Floral Council
P: 714.739.0177 E: [email protected]

For more information contact:
Emma McBride-Taylor, Event & Communications Specialist


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